Why Become a VRLTA Member?

The Virginia Restaurant, Lodging & Travel Association is the umbrella organization for the hospitality and tourism industries of Virginia. Our membership is made up of Virginia’s best restaurateurs, hoteliers, tourism destinations and attractions, and hospitality suppliers.

The most valuable benefits you receive through VRLTA are intangible. But, you can see below that there are also numerous opportunities to save and help your business grow through your membership into the Association. And, VRLTA continues to find other ways to help your business grow stronger.


VRLTA, known for providing One Strong Voice for Tourism, is the leading advocate for the hospitality and tourism industry in Virginia. We support our members’ interests through legislative representation with the goal of protecting and maintaining Virginia’s high tourism season, VA ABC legislation and regulations, tourism funding, and taxation and workforce issues. This support also includes lobbying updates at the local, state, and federal levels; as well as research from our national partners – the National Restaurant Association and the American Hotel & Lodging Association.

Cost Saving Discounts

Members can save money just be using VRLTA’s Supplier Members services, some of which you may already use. Save on things like: credit card and payroll processing; health, dental, and vision insurance; office supplies; music licensing; marketing support, tools, and software; logo and apparel needs; ServSafe classes and materials and other educational opportunities; employment job bank; custom energy procurement and management; and small business consulting and financial support.

Networking Opportunities & Events

VRLTA has several opportunities for members to network including Quarterly Membership Meetings, Regional Tourism Summits, the VA-1 Tourism Summit, and Regional Mixers; as well as Political Action Committee (PAC) and Education Foundation fundraisers.

Marketing & Promotions

Our members receive a free listing and the Annual Virginia Travel Guide – over 500,000 guides are distributed across the state. This guide is also available is a digital version on the VRLTA website. Members are also invited to participate in various marketing co-ops at discounted rates and are given the first opportunities to sponsor meetings and events.

Preferred Partners

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