What is VRLTA?

What is VRLTA?

VRLTA Represents Virginia’s Hospitality & Tourism Industries

The Virginia Restaurant, Lodging & Travel Association (VRLTA) has represented the Commonwealth’s restaurants, hotels, and travel attractions for nearly 80 years.

The Association began in the 1930s and ‘40s as three separate associations with a common goal – protecting the hospitality and tourism industries of Virginia. In 1993, the Virginia Hotel & Motel Association, Virginia Restaurant Association, and Virginia Travel Council came together to form the Virginia Hospitality & Travel Association, now known as the Virginia Restaurant, Lodging & Travel Association. The name honors the roots of the three originating organizations and clearly aligns our brand with our member base and ensures that Virginia’s elected officials know who we represent.

Today, our membership is made up of Virginia’s best restaurateurs, hoteliers, tourism destinations and attractions, and hospitality suppliers.

VRLTA is proud to have worked with the Virginia Tourism Corporation to develop the Virginia is for Restaurant Lovers brand, offering our restaurant members another way to promote the industry and their businesses.

Virginia | Restaurant - Lodging - Travel | Association

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